Television in Great Britain
Телебачення (у розмовному варіанті вимовляється ТВ) зараз настільки популярне, що важко повірити, що перші картини стали транслюватися близько 50 років тому. БіБіСі – стала першою в світі компанією, яка в 1936 році почала масову телетрансляцію. Глядачі зараз можуть дивитися телебачення багато годин на день, якщо в них є час і бажання. Більш того, глядачі зараз мають у своє-му розпорядженні чотири канали. У 1955-му незалежна трансляційна компанія почала роботу, а в 1982-му з’явилася друга незалежна компанія.
БіБіСі працює на двох каналах. Рекламодавці
Television (colloquially known as “TV” or the “telly”) is nowadays so popular that it is hard to believe that the first pictures were transmitted about fifty years ago. The BBC was the first company in the world to provide a public television service, which began in 1936. Viewers are now able to watch television for many hours a day, if they have time and wish. Moreover, viewers now have four channels at their disposal. In 1955 the Independent Broadcasting Authority opened a television service and in 1982 a second independent service came into operation. The BBC provides two channels. Advertisers buy time for advertising on Independent Television, but advertising time is short; it is limited by the special Act that allowed commercial television. Viewers of any of the programmes can watch plays, reports about different events, sports, news, interviews with famous people, musical performances and many other things. Films are often televised and many of them are made specially for television. The cinema industry is jealous of television, and keeps new films for showing in cinemas.
But sometimes television shows new films. Television has attracted many people away from cinema and, in recent years, many cinemas have been closed. Most programmes are now transmitted in colour – but can of course also be received in black-and-white. The number of colour sets in use is very large. British television is linked with Europe through the Eurovision network.
Vocabulary:
Nowadays [‘naua, deiz] – зараз, в теперішній час BBC [‘bi:’bi: si:] – British Broadcasting Corporation to transmit [,trsens’mit] – передавати to provide [pra’vaid] – забезпечувати broadcasting [‘bradka:stirj] – трансляція at their disposal [dis’pauzal] – в їх розпорядженні interview [‘mtavju:] – інтерв’ю to attract [a’trsekt] – приваблювати Authority [o:’0Dnti] – повноваження, тут компанія Eurovision [‘juarau, vi3an] – Євробачення
Questions:
When did television appear? What was the first broadcasting company in Britain? What programmes are shown? Do you like watching TV? What is your favourite channel? What is your favourite programme?